Esther Umana, a graduate of Accounting and a certified Chartered Accountant, has emerged as a prominent force in Nigeria’s digital media landscape, blending professional precision with creative storytelling to build impactful social media platforms and engaging online content.
With five years of experience as a social media manager and online publisher, Umana has successfully grown multiple media handles organically, taking them from obscurity to visibility. Her work spans both personal and organizational accounts, where she leverages a deep understanding of audience engagement, content strategy, and analytics to build communities and elevate brand presence across digital platforms.
“I don’t just post content; I create narratives that connect with people and spark engagement,” Umana said. “Every post, every video, every campaign is carefully designed to tell a story that resonates with the audience.”
A professional mobile videographer, Umana has distinguished herself by transforming ordinary moments into compelling visual stories. Her approach goes beyond simply capturing footage; she emphasizes emotion, creativity, and storytelling in every frame. “I transform pixels into passion,” she explained, highlighting her commitment to producing content that inspires and engages viewers.
Umana’s career includes a notable tenure with The Traffic.ng, where she served as an online publisher. During her time there, she curated content for a broad readership, managing editorial calendars, ensuring consistent messaging, and overseeing content production from start to finish. Her ability to optimize content for digital platforms and understand audience behavior contributed significantly to the outlet’s online growth.
Beyond her publishing work, Umana has also worked as a website editor for The AfricanTour Golf Foundation, where she managed web content, optimized user experience, and ensured that the organization’s online presence aligned with its mission. This role allowed her to merge technical expertise with creativity, further solidifying her reputation as a versatile digital media professional.
Colleagues and industry peers praise Umana’s innovative approach to social media and content creation. Her combination of analytical skills, honed through her accounting background, and creative storytelling abilities enables her to make data-driven decisions without losing sight of the human element in digital interactions.
Her expertise has been instrumental in helping brands and organizations navigate the fast-paced, competitive world of social media. By focusing on organic growth strategies, Umana has proven that sustained engagement and meaningful interaction often outweigh short-term metrics and paid campaigns.
Industry observers note that professionals like Umana are redefining digital media in Nigeria, combining technical skills, creative vision, and strategic thinking to deliver measurable results for clients and audiences alike. Her journey from accounting graduate to social media innovator underscores the growing intersection of data and creativity in today’s online landscape.
Looking ahead, Umana plans to expand her work as a videographer and social media strategist, exploring new ways to engage audiences and tell compelling stories across emerging platforms. She emphasizes the importance of authenticity, consistency, and creativity in building a lasting digital presence.
Esther Umana’s career trajectory demonstrates the power of combining professional expertise with passion. From managing media handles and editing websites to creating videos that evoke emotion, she continues to set a standard for excellence in the Nigerian digital media industry. Her work is a testament to the evolving role of content creators in shaping how audiences consume information, engage with brands, and experience storytelling online.