Imisi has emerged as the winner of Big Brother Naija (BBNaija) Season 10, clinching the ₦150 million grand prize after 70 days of intense competition, alliances, drama, and emotional highs inside Africa’s biggest reality TV show.
The announcement was made by show host Ebuka Obi-Uchendu during the live finale on Sunday, October 5, 2025, marking the climax of a season that captivated millions of viewers across Nigeria and beyond.
Imisi beat out strong contenders Dede, who finished as runner-up, and fellow finalists Koyin, Sultana, and Kola. Earlier in the night, housemates Kaybobo, Isabella, Mensan, and Jason Jae were evicted, leaving the top five to battle for the coveted title.
The victory earned Imisi the ₦150 million grand prize, including cash, a brand-new SUV, a fully furnished apartment, a travel package, and endorsement deals from show sponsors. Her triumph drew loud cheers from the live studio audience and celebrations across social media, where the hashtag #BBNaijaFinale quickly trended nationwide.
The 29-housemate season, themed around “Unlimited Vibes,” kicked off in July 2025 and was packed with twists, unexpected evictions, and record-breaking voting numbers. Imisi’s journey through the house was marked by resilience, emotional intelligence, and authenticity — qualities that endeared her to fans who rallied behind her week after week.
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During her final diary session with Big Brother earlier on Sunday, the eventual winner reflected on her experience, describing her time in the house as “life-changing.” She admitted to feeling nervous but hopeful about what lay ahead.
“Honestly, right now, I don’t have a set plan for the money,” she said. “I need to seek financial advice first because I’ve never had such a large amount before. I want to avoid costly financial mistakes.”
Her statement earned praise from viewers who commended her humility and foresight, with many describing her as a “breath of fresh air” and a “role model for young Nigerians.”
The season finale also featured live performances from top Nigerian artists and special appearances by former housemates from previous seasons. Show host Ebuka, who has anchored the series since 2017, congratulated Imisi and commended all the finalists for their competitive spirit and emotional growth throughout the show.
BBNaija, produced by MultiChoice Nigeria, continues to be one of Africa’s most-watched television programmes, generating widespread conversation across entertainment, fashion, and youth culture. The show’s organizers said Season 10 recorded over 1.5 billion votes, the highest in the history of the franchise.
Following her win, Imisi is expected to embark on a nationwide media tour and begin ambassadorial duties with show sponsors.
As fans celebrated her victory online, many hailed the finale as one of the most thrilling and unpredictable in recent years — a fitting end to a season that kept millions glued to their screens.