A breezy, sun-kissed style is sweeping runways and resort towns alike as “coastal boho” cements its place as summer 2025’s most dominant fashion trend.
This effortlessly chic look blends nautical elegance with 1970s bohemian minimalism, drawing inspiration from coastal getaways, vintage surf culture, and earthy aesthetics. Leading fashion houses like Chloé and Ralph Lauren have embraced the style in their recent collections, combining relaxed silhouettes with artisanal textures.
Key elements of the trend include crochet bikinis, shell and pearl jewelry, linen separates, wide-leg trousers, and flowy maxi dresses in muted ocean tones and sandy neutrals. Accessories like woven totes, sun hats, and leather sandals complete the laid-back seaside look.
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“Coastal boho is all about escapism,” said Nadia Lopez, a New York-based fashion editor. “It speaks to the desire for travel, freedom, and reconnecting with nature, while still feeling polished and intentional.”
From the beaches of Ibiza to the streets of Malibu and Lagos, fashion influencers and vacationers are embracing the trend, making it a social media favorite under hashtags like #CoastalBoho and #BohoSummer. With its versatile, carefree appeal, coastal boho is expected to carry over into early fall fashion, especially in warm-weather regions.