Bayo Onanuga, Special Adviser to the President on Media and Public Communication, has become one of the central figures shaping how the Bola Tinubu administration interacts with the public.
With decades of experience as a journalist, editor, and media entrepreneur, he came into the role with a deep understanding of both Nigeria’s media environment and the weight of communicating government decisions to citizens.
Since assuming office, Onanuga has worked to bring more structure and coherence to the Presidency’s messaging. His office routinely clarifies government policies to make them easier for the public to understand, especially on issues that generate heated debate. He has championed proactive communication rather than leaving the narrative to speculation or misinformation.
One of his priority areas has been tackling misinformation, both in traditional media and across social platforms. Onanuga has stepped in many times to correct incorrect reports and provide context ensuring that the Presidency’s position is heard clearly during times of tension or controversy. This fast-response approach has improved the administration’s ability to manage crises and shape perception in real time.
His background as co-founder of TheNews magazine and former Managing Director of the News Agency of Nigeria gives him strong credibility in media circles. Under his leadership, the Presidency has maintained active engagement with journalists, broadcasters, and editors. He has encouraged access-based reporting, briefings, and open conversations aimed at reducing friction between the State House and the press.
Onanuga has focused heavily on bringing visibility to federal initiatives whether economic reforms, diplomatic engagements, or infrastructure progress. His communication efforts highlight not only policies but the impact on citizens. Visual storytelling, field reports, and carefully crafted statements have helped upgrade the administration’s presence across digital media.
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His role also touches on international media relations. Onanuga has been involved in shaping how global media interprets official visits, policy announcements, and Nigeria’s evolving position within international organizations. Part of that work is countering negative perceptions abroad and projecting confidence about the nation’s future.
Bayo Onanuga’s tenure so far reflects a deliberate push to ensure that government communication is direct, timely, and grounded in facts. He remains a key figure in how Nigerians and the international community understand the work of President Tinubu’s administration.