The highly anticipated Big Brother Naija Season 10, themed “10/10”, has officially kicked off, introducing 29 housemates into the most luxurious house in the show’s history.
The launch show introduced the first 15 female housemates, including:
Zita, Doris, Isabella, Imisi, Sabrina, Ibifubara, Ayomide, Thelma Lawson, Joanna, Gigi Jasmine, Tracy, Big Soso, Ivatar, Sultana, and Dede—a mix of creatives, entrepreneurs, influencers, and performers.
They were followed by 14 male contestants:
Mensan, Denari, Kayikunmi, Otega, Kuture, Koyin, Jason Jae, Victory, Rooboy, Kaybobo, Faith, Kola, Bright Morgan, and Danboskid—each bringing unique charisma, mix of personality, ambition, and strategy that is expected to fuel drama, alliances, and fierce competition in the weeks ahead.
This season comes with a grand prize of ₦150 million, a brand-new SUV, and several other sponsored rewards. However, Biggie has introduced a major twist—the housemates will have to work for the money. Instead of a fixed prize pot, contestants will complete weekly tasks to gradually build the final cash reward. This adds a new level of urgency and tension to the game, where every challenge could make or break the eventual payout.
The BBNaija Season 10 house has been redesigned to match the theme of “10/10″—opulent, bold, and over the top. The house boasts the largest closet in BBNaija history, state-of-the-art decor, and a vibrant layout that sets the tone for an exciting and stylish season. This elevated setting not only enhances the viewer experience but also raises the stakes for the housemates, who must now navigate a game filled with luxury, scrutiny, and intense competition.
A new gameplay element has also been introduced: every Monday, one housemate will be crowned “A HoH Challenger” through a special task. This challenger will earn rewards and potential strategic advantages for the week. Meanwhile, the traditional Head of House (HoH) competition will now take place on Sundays, changing the usual flow of power dynamics in the house. These new formats are designed to keep both housemates and viewers on their toes throughout the season.
With 29 bold personalities, a dynamic new format, and high stakes at play, Big Brother Naija Season 10 is shaping up to be one of the most unpredictable and competitive editions yet.