Multichoice Nigeria has officially announced the return of Big Brother Naija, also known as BBNaija, for its much-anticipated 10th season, promising a revamped experience and major surprises for fans.
The new season, set to premiere on Sunday, July 27, 2025, will feature a fresh twist—housemates will enter the house in pairs, whether as friends, siblings, partners, or alliances.
Auditions for Season 10 were held physically across Lagos, Abuja, and Enugu between May 16 and 18, marking a return to traditional in-person tryouts. This move, welcomed by fans, replaces the virtual-only process of recent seasons and is expected to bring more diverse and engaging housemates.
The show will again be hosted by Ebuka Obi-Uchendu, with daily broadcasts on DStv Channel 198, GOtv Channel 49, and live streaming on Showmax. This season will run for 10 weeks, concluding with a grand finale on October 12, 2025.
The BBNaija season 10 grand prize package has been upgraded to a whopping ₦120 million, along with a brand-new top-of-the-line SUV, lifestyle perks, brand sponsorships, and an all-expenses-paid trip, making it the most rewarding season to date.
The theme of this season, “Show Up and Be You,” emphasizes authenticity and bold self-expression. With new AI-powered voting systems and enhanced viewer engagement features, the season promises to be the most interactive yet.
Big Brother Naija remains one of Africa’s most-watched television events, and with its tenth season around the corner, anticipation is at an all-time high.
Fans are buzzing on social media about the revived audition process. One viewer noted:
“I like that the auditions are back to physical… we’ll get HMs that are hungry for fame & success, & will give us real content.”
Another tweeted:
“Think you’ve got what it takes to be Season 10 Certified? Prove it.”
BBNaija Season 9’s winner, KellyRae, shaped expectations by becoming the first married housemate to clinch the title, raising speculation that Season 10 could bring even more groundbreaking narratives.