Music superstar 2Baba has announceda new management team, marking a significant development in his career.
The Afrobeat star shared the news on Instagram, emphasising that the team was selected to revitalise and evaluate his legacy in Africa’s vibrant entertainment scene.
In a joint press statement, 2Baba’s team highlighted his immense contributions to the music scene, noting that he has redefined Afro-pop and inspired countless artists over the past three decades.
The statement reads: “We are pleased to officially announce a major new chapter in the legendary career of Nigerian music icon, Innocent Ujah Idibia, known and loved around the world as 2BABA.
“This exciting transition comes with the unveiling of a new management team, carefully assembled to reinvent and amplify every facet of 2BABA’s brand. This move reflects a renewed focus not only on his rich musical legacy but also on the limitless potential that lies ahead in today’s evolving African entertainment landscape.
“With a career spanning over twenty years, 2BABA has redefined Afro-pop and inspired countless artists. His timeless artistry, advocacy, and global appeal are hallmarks of excellence, and this new team has been brought on board to build on that legacy. From music releases and brand partnerships to global engagements and creative collaborations, the team will manage the full spectrum of his career, both locally and internationally.
“The new management team is made up of seasoned professionals in the music business, branding, digital innovation, and entertainment law. They are all committed to strategic, value-driven decisions that reflect 2BABA’s identity and unmatched standard.
“In the coming months, fans and industry partners can expect a powerful rollout of new projects, live experiences, and social impact campaigns that will further define 2BABA’s next era.
“We remain anchored in authenticity, excellence, and a deep sense of social responsibility, which continue to position the music legend as a powerful voice across Africa and the diaspora
Speaking on the development, the African Queen crooner expressed his enthusiasm for the transition, stating that the team understands his vision and where they are headed.
2Baba said, “I’m excited about this new chapter. Change is a necessary part of growth, and I believe this team understands my vision, my legacy, and where we’re headed next. We’re not just celebrating the past, we’re creating more magic.”